Money, Muscles, or Game: What's the real key to winning in dating?

Hey Bruv,

A common issue a lot of men face when they realize their dating life isn’t where they want it to be is this:

"What should I focus on first—getting fit, making money, buying a luxury car, or learning how to talk to women?"

It’s a fair question.

Most men understand that women are drawn to men who have value—whether that’s physical appearance, financial success, social status, or a mix of all three.

But here’s where many go wrong: they adopt a "build it and they will come" mindset.

They believe that if they spend months or even years in “monk mode” focused solely on improving themselves, they’ll emerge one day to find gorgeous women flocking to them.

Unfortunately, that’s not how it works.

As I’ve observed many times, you are the product, and learning game (skills like wit, charm, confidence, flirting, and social calibration) is the marketing.

Even if you’re the best “product” out there, if your “marketing” is terrible, you won’t get much attention.

On the flip side, having great social skills without any personal value to back it up can also hurt your chances.

So, what’s the solution?

You need to work on everything—your fitness, your finances, and your game, all at the same time.

I know this is true because we often see men who come to us for help.

Many of them are already in great shape, have solid incomes, and are well-dressed.

Yet, they still suck with women.

If all it took was “leveling up” your external value, there’d be no need for dating coaches or programs like ours.

But it’s not that simple.

Men who lock themselves away for months to “work on themselves” often find that their social skills weaken or even disappear completely.

I’m sorry to be the one to say this but as a man, you carry the burden of performance.

That means you can’t afford to neglect any area of self-improvement.

You have to balance it all—constantly working on your appearance, your finances, and your social skills.

Now, this doesn’t mean you can’t shift your priorities when needed.

For example, if you’re going through a demanding period at work, it’s fine to focus more on your career.

But even then, you should still put some effort into maintaining your social momentum.

This could mean doing one approach a day or simply making casual conversations as you go about your day.

The goal is to stay socially sharp, even if it’s not your main focus.

Because if you take a long break from socializing, you’ll find it much harder to approach that amazing woman you see across the room one day.

And even if you muster the courage to talk to her, you won’t be as smooth or confident as you could be.

So, the idea that you have to choose between working on yourself or learning game is a false dilemma.

You don’t have to pick one over the other.

Instead, you need to work on all areas at once, adjusting your focus when necessary.

That’s how you truly level up.

By the way my product “THE ULTIMATE DATING MASTERY BUNDLE” helps you to deconstruct and then rebuild your sense of yourself so that you can start presenting as the hero’s version of yourself - an archetype that women are far more likely to fall in love with.

CLICK HERE TO GET IT

Take care,

-MOS