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I won’t start with my usual greeting (“Yo Brrr”) today because this is a serious conversation.

For the first time in history, there’s a massive gap between the top 1% and the bottom 99%.

Yes, the “bottom 99%.”

I consider 99% of people to be at the bottom because they’re like sheep. You and I both know they’ve been conditioned beyond saving.

They live in a virtual world—chatting with e-girls on Twitch, Twitter, and Instagram, ordering groceries and clothes online.

They escape reality through video games and smoking weed.

There’s no middle class anymore.

In the last three years, people made their choice.

Some chose to be in the top 1%, but most fell into the bottom 99%.

And this is especially true for men.

You’re either at the top, mastering your path, relationships, and life—becoming your best self and getting everything you desire, whenever you want, with whomever you want.

Or you’re at the bottom—having no control over your life, merely watching from the sidelines, and ultimately becoming a victim.

I’m guessing you chose to open this message because you’re on the path to becoming your best self.

But something’s still missing.

You’re working on your habits and routine, but you know you could be doing so much more and seeing better results.

I’ve been where you are.

And I’m grateful I chose the tougher road, stopped making excuses, and invested in myself.

I know the temptation to go back is strong.

Back to scrolling Instagram, texting the girl who never replies, or settling into your comfort zone.

I get it.

It’s tempting because it’s easy.

It’s familiar.

The truth is, most guys aren’t cut out for more.

But before you take the easy way out, remember this: If you’ve been hurt by a woman or faced rejection, the pain only gets worse until you take action.

300+ men have made the “hard” choice.

But if you replace *hard* with *important*, it all makes sense.

Will you make the important choice?

-MOS